Talent Branding

Unite a company, catalyze change, and attract and retain talent

HL Strategy offers expertise to help our clients build a talent brand to reflect their business strategy. From defining the value the company offers to its employees to packaging that value in a way that is meaningful to the workforce, our services are scalable and designed to help employers attract and retain the right talent to meet business needs.

Our custom solutions can include:

Talent Brand Development

Working with your team, we explore company vision, culture and long-term business goals to identify the attributes, tone of voice and visual identity of the talent brand. These elements serve as the guide for a brand positioning and messaging framework.

Employee Value Proposition

We work with your team to define the value you offer employees and can create a full marketing/communication package to control the presentation of this message in a format similar to consumer marketing.

Culture Audit

Through in-depth, anonymous and confidential discussions we identify areas of opportunity to engage associates and focus brand outreach efforts to ultimately attract and retain the best talent.

Leadership Presentations

As talent management shifts from command and control to inspire and influence, we work with leaders to deliver a compelling message that brings the talent brand to life.

Associate Stories

We collaborate with you to identify and develop associate stories that reinforce the talent brand in a real and authentic way.

What Sets Us Apart

Senior Professionals
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Distributed Workforce Since Inception
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Positioned for Your Success
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It's time for a strategic approach to marketing and communications.