Build a Philanthropy Strategy That Benefits Your Cause Partner and Your Business
HL Strategy helps organizations develop thoughtful cause marketing strategies that align with company goals, values, and culture. Our cause marketing clients engage employees, energize customers, and develop mutually beneficial, long-lasting partnerships.
HL Strategy’s Cause Marketing Team Will Help Your Business:
Develop a Philanthropy Strategy
Following a comprehensive listening session to clarify the vision for your cause program, we will develop a strategic framework to identify the qualities you seek in a cause partner. This framework provides the lens through which we will evaluate prospective cause partners and measure program success.
Select a Philanthropic Partner
HL Strategy will research organizations and nonprofits that align with your company’s goals, vision, priorities, and culture. We will collaborate with your team to select a partner with which your organization can make a difference, grow with over time, and accomplish business goals.
Create and Implement Marketing Tactics
We will work together with your organization and your philanthropic partner to develop a creative campaign; inspire customer, employee, and community participation; and build a positive association between your organization and your cause partner. Tactics may include:
- In-store or retail activations
- Employee volunteer opportunities, donation match programs, and events
- Co-branded products or campaigns
Amplify Your Message
We’ll make sure everyone knows about your brand’s cause partnership through:
- Influencer engagement with bloggers and news personalities
- Public service advertising on billboards, radio, and TV
- Print and online advertorials
- Social media and email marketing
Measure and Optimize
Throughout implementation, we will evaluate program success and adjust plans to optimize results for your business and your philanthropic partner.