Cause Marketing

Build a Philanthropy Strategy That Benefits Your Cause Partner and Your Business

HL Strategy helps organizations develop thoughtful cause marketing strategies that align with company goals, values, and culture. Our cause marketing clients engage employees, energize customers, and develop mutually beneficial, long-lasting partnerships.

HL Strategy’s Cause Marketing Team Will Help Your Business:

Develop a Philanthropy Strategy

Following a comprehensive listening session to clarify the vision for your cause program, we will develop a strategic framework to identify the qualities you seek in a cause partner. This framework provides the lens through which we will evaluate prospective cause partners and measure program success.

Select a Philanthropic Partner

HL Strategy will research organizations and nonprofits that align with your company’s goals, vision, priorities, and culture. We will collaborate with your team to select a partner with which your organization can make a difference, grow with over time, and accomplish business goals.

Create and Implement Marketing Tactics

We will work together with your organization and your philanthropic partner to develop a creative campaign; inspire customer, employee, and community participation; and build a positive association between your organization and your cause partner. Tactics may include:

In-store or retail activations
Employee volunteer opportunities, donation match programs, and events
Co-branded products or campaigns

Amplify Your Message

We’ll make sure everyone knows about your brand’s cause partnership through:

Influencer engagement with bloggers and news personalities
Public service advertising on billboards, radio, and TV
Print and online advertorials
Social media and email marketing

Measure and Optimize

Throughout implementation, we will evaluate program success and adjust plans to optimize results for your business and your philanthropic partner.

What Sets Us Apart

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Senior Professionals

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Positioned for Your Success